Tumblr and WordPress will sell user content to AI companies like OpenAI and MidJourney


If there is one thing that almost everybody is aware of about AI tools, it is that they require large amount of data in order to train. And this data, as of now, comes from the internet, something which is already being debated about. AI tools like ChatGPT are already being accused by many of using data of authors, artists and publications without their consent. And now, turns out, some companies are keen on selling their user data to these AI firms.

As per a Gizmodo report originally attributed to 404 Media, Automattic, the parent company of platforms such as WordPress and Tumblr, is in discussions to sell content from its sites to AI firms like MidJourney and OpenAI for training purposes.

While the specific details of the arrangement remain unclear, Automattic is emphasising to users that they will have the option to opt-out of their data being used to train AI at any time.

According to the 404 report, there is internal disagreement within Automattic, with concerns raised about the inclusion of private content that was inadvertently scraped for AI training, contrary to the company’s intended practices. Adding complexity to the situation, advertising content not owned by Automattic, including materials from a previous Apple Music campaign, has reportedly found its way into the training dataset.

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