Do you visit Twitter for the purpose of watching lengthy videos? Regardless of your preference, you now have the option to upload long videos. Elon Musk, has introduced a new feature exclusively available to Twitter Blue subscribers. This feature allows users to upload videos that can span up to two hours in duration on this microblogging platform. The dynamics of Twitter have undergone a complete transformation under Elon Musk’s leadership. Initially recognized as a platform for concise micro-blogging, where individuals were constrained to express themselves within a limited number of characters, Twitter now offers users the ability to write blogs, share extended videos, and much more.
Musk took to sharing the new Twitter feature, which invoked mixed reactions from the public. He wrote, “Twitter Blue Verified subscribers can now upload 2 hour videos (8GB)! A Twitter user made full use of the new feature which was made available for subscribers and uploaded the complete Shrek movie. After uploading the movie, he responded to Musk’s tweet with the screenshot of the movie he uploaded.
Is Twitter trying to take on YouTube by allowing people to upload long videos? It could potentially have some impact on YouTube, but the extent of the impact is uncertain. YouTube has established itself as a dedicated platform for video content, offering a wide range of features and functionalities specifically tailored for creators and viewers. It has a vast user base and a strong presence in the online video space.
While Twitter’s introduction of long video uploads may attract some users who prefer shorter, bite-sized videos or want to share videos within the Twitter ecosystem, YouTube still holds several advantages. YouTube offers monetization options, advanced analytics, robust search and discovery features, and a highly engaged community of creators and viewers.
Both platforms cater to different user preferences and have distinct strengths. It’s possible that Twitter’s long video feature could serve as an additional avenue for video content consumption, but it’s unlikely to significantly undermine YouTube’s dominance in the online video market.
On another note, Twitter got its new CEO after a long time. Musk announced NBC chairman Linda Yaccarino as the new chief of the company. Yaccarino comes with over 20 years of experience in the media and tech industry and is the first CEO with non tech background the company has ever had.