Amazon Prime Lite, a cheaper version of Prime subscription launched in India: Check price, benefits

The Prime Lite subscription, unlike the regular Prime membership, has a single annual plan. It means customers have to pay Rs 999 for 12 months as there are no quarterly or monthly plans.

Amazon has launched a new Amazon Prime Lite subscription, which is a cheaper and toned-down version of the regular Prime, to expand its subscriber base in India. The membership was earlier available to select users in the country but appears to be available to users. The Prime Lite subscription, unlike the regular Prime membership, has a single annual plan. It means customers have to pay Rs 999 for 12 months as there are no quarterly or monthly plans. Interestingly, the Prime Lite price is similar to regular Prime subscriptions’ erstwhile pricing. The regular Prime membership costs Rs 1,499 in India. 3 Regular Prime’s monthly membership costs Rs 299, and the quarterly subscription is priced at Rs 599.

In terms of benefits, Prime Lite and Amazon Prime are similar with some minor tweaks. Prime Lite members can enjoy one-day or two-day delivery and no rush shipping to eligible addresses. Amazon promises no minimum order value required for free standard delivery.

Regular Prime gives access to Amazon Music and Videos. Prime Lite members have the same benefits, though streaming quality on Prime Video is affected. Users can enjoy unlimited video streaming across two devices in HD quality. Whereas, regular Prime members get the option of 4K streaming on up to six devices simultaneously. Amazon says Prime Videos will display ads, hence a cheaper version. However, Amazon has not clarified how the ads are going to be placed. Prime Videos with regular membership also displays ads at the beginning of shows or movies, though there is always an option to skip.

Amazon Prime Lite members also don’t get access to Prime Reading and Amazon Music. It also doesn’t include Amazon Prime Music access, no-cost EMI, Prime gaming or free e-books.

Apart from Amazon, Netflix has also been experimenting with subscriptions to increase its subscriber base. In select countries, Netflix is cracking down on account sharing to force users to get their own subscriptions. The crackdown on password or account sharing is not yet happening in India since it is a key market for any service provider. On the other hand, Netflix is also experimenting with an ad-supported streaming plan to attract more customers.

Unlike Netflix, Amazon Prime remains far more versatile and useful. With the Prime membership, members can unlock access to a host of features. The Prime Lite also remains relatively more versatile than Netflix. However, Netflix’s video catalogue can be more expansive.

Karter Wanda

"Karter Wanda is an online news blogger with a passion for uncovering and sharing stories that matter. With a strong knowledge of online research and news headlines, he has covered a wide range of topics, from breaking news and politics to culture and lifestyle. As an online news blogger, Karter Wanda brings a unique perspective to his writing, combining rigorous reporting with a conversational and engaging style. He is committed to providing accurate and reliable information to his readers and is always on the lookout for emerging trends and stories that are of interest to the online community. In addition to his work as a blogger, Karter Wanda is a regular contributor to globenewsbulletin.com, where he has written in-depth features and analysis on various topics. He is also a sought-after speaker and commentator on issues related to politics."

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